What’s the one thing that you have that is unique only to you? YOUR story right? Everybody has a story; no two stories are the same. Once you learn that you can and should leverage your story, you will have a competitive edge over all your competitors. Let me explain… Do you realize that the general public is being duped … Read More
How To Grow Your Specialist Practice In The New Economy
Last year I was so impressed with John Cotton, CEO of Dental Team Performance, during our interview for one of the Dental Prosperity audio CDs that I asked him to join us in Monroe to discuss what turned out to be a very HOT topic, Growing Our Practices in the New Economy. We had one of our largest turn … Read More
The Top Reason Why a Dental Specialist Should Know Their Patients
I want to discuss a topic that most of us rarely think about and that’s questions or to be more precise; The Power of Asking Questions. There was a research study performed more than 20 years ago that revealed the differences between what the ad agency executives thought people thought and did vs. what people really thought and did. For … Read More
The #1 Reason Why Periodontists, Orthodontists, Oral Surgeons, Pedodontists and Endodontists Should Market To Their Existing Patients
I am lucky enough to have found the North American Society of Periodontist group. This is a “mastermind” group exclusively for periodontists. Mastermind groups are great to join as you can “pick” each other’s brains about what is/is not working in each other’s practices. It’s also nice to bounce ideas off each other knowing that they are not your local … Read More
How Patient Trust Building Relationships Built Early On, Leads to a Huge Boost in Case Acceptance
Let me ask you a question. Do you currently incorporate patient trust building tactics within your specialist practice? Why not? Do you think it’s easier for a business, company, or practice to sell their products/services to a consumer the first or second encounter? Consider this example. For those of you that know me, it would be safe to say that I’m … Read More
How Your Staff Can Kill Your Dental Specialist Practice
There is a nice neighborhood restaurant minutes from my home with nice people, great food and a friendly atmosphere. I know and am friendly with the owners. I also know other customers that frequent their restaurant. Yet I go there a lot less than I did a few years ago, and every time we go, I make a mental note … Read More