The Top Reason Why a Dental Specialist Should Know Their Patients

I want to discuss a topic that most of us rarely think about and that’s questions or to be more precise; The Power of Asking Questions. There was a research study performed more than 20 years ago that revealed the differences between what the ad agency executives thought people thought and did vs. what people really thought and did. For … Read More

The #1 Reason Why Periodontists, Orthodontists, Oral Surgeons, Pedodontists and Endodontists Should Market To Their Existing Patients

I am lucky enough to have found the North American Society of Periodontist group. This is a “mastermind” group exclusively for periodontists. Mastermind groups are great to join as you can “pick” each other’s brains about what is/is not working in each other’s practices. It’s also nice to bounce ideas off each other knowing that they are not your local … Read More

How Your Staff Can Kill Your Dental Specialist Practice

There is a nice neighborhood restaurant minutes from my home with nice people, great food and a friendly atmosphere. I know and am friendly with the owners. I also know other customers that frequent their restaurant. Yet I go there a lot less than I did a few years ago, and every time we go, I make a mental note … Read More