Dental Specialist Secrets To Dealing With Shopper Patients

I used to cringe when a patient would ask how much something costs after I went over a treatment plan with them. This also tends to irritate staff too as they are constantly bombarded with price and insurance information before the patient steps foot in the door! Frustrating! Research shows that price is the #1 concern when choosing a dentist. … Read More

How To Grow Your Specialist Practice In The New Economy

  Last year I was so impressed with John Cotton, CEO of Dental Team Performance, during our interview for one of the Dental Prosperity audio CDs that I asked him to join us in Monroe to discuss what turned out to be a very HOT topic, Growing Our Practices in the New Economy. We had one of our largest turn … Read More

The Top Reason Why a Dental Specialist Should Know Their Patients

I want to discuss a topic that most of us rarely think about and that’s questions or to be more precise; The Power of Asking Questions. There was a research study performed more than 20 years ago that revealed the differences between what the ad agency executives thought people thought and did vs. what people really thought and did. For … Read More

The #1 Reason Why Periodontists, Orthodontists, Oral Surgeons, Pedodontists and Endodontists Should Market To Their Existing Patients

I am lucky enough to have found the North American Society of Periodontist group. This is a “mastermind” group exclusively for periodontists. Mastermind groups are great to join as you can “pick” each other’s brains about what is/is not working in each other’s practices. It’s also nice to bounce ideas off each other knowing that they are not your local … Read More

How Your Staff Can Kill Your Dental Specialist Practice

There is a nice neighborhood restaurant minutes from my home with nice people, great food and a friendly atmosphere. I know and am friendly with the owners. I also know other customers that frequent their restaurant. Yet I go there a lot less than I did a few years ago, and every time we go, I make a mental note … Read More